Bryan W. Hochstein, or as his students fondly call him, Dr. H, stands out as an Associate Professor of Marketing at the University of Alabama. His Ph.D. from Florida State University marks the culmination of a unique career path that blends robust industry experience with academic rigor. Before transitioning to academia in 2012, Doctor Hochstein dedicated twenty years to sales, achieving a notable position as a sales executive at Time Warner Media. This real-world experience enriches his academic perspective, making him a valuable asset to both his students and the field of marketing.
To keep his finger on the pulse of the ever-evolving business landscape, Doctor Hochstein actively engages in thought leadership. He regularly participates in academic and industry discussions through forums, conferences, and research interviews. This commitment to staying current has earned Bryan Hochstein the moniker “Doctor of Customer Success Management,” a title that aptly reflects his dedication to merging innovative sales practices, particularly Customer Success strategies, with rigorous academic research and effective teaching methodologies.
Doctor Hochstein’s scholarly contributions are significant, with his research published in prestigious journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Retailing, among others. His work extends beyond journal articles; he is also a co-author of “Marketing Strategy,” an 8th edition textbook published by Cengage. This textbook is recognized for its focus on navigating market disruptions and adapting evolving market approaches to enhance firm financial performance.
At the University of Alabama, Doctor Hochstein leads the Master-level Sales Leadership program. Known as Dr. H to his students, he employs a blended learning approach, utilizing both online and in-person tools to deliver impactful courses. His teaching philosophy centers on connecting students with industry partners, fostering the development of job-relevant skills and professional networks that are crucial for securing quality employment opportunities post-graduation. Dr. Hochstein’s classes range from large lecture settings to smaller, more intimate groups, demonstrating his versatility and commitment to effective pedagogy across different learning environments.
Doctor Hochstein’s excellence in both research and teaching has been consistently recognized through numerous awards, including:
- AMTP Thomas Ponzurick Top Paper in Conference Award, 2022
- Best Reviewer, Journal of Personal Selling and Sales Management, 2021
- AMA Outstanding Marketing Faculty Educator Award – University of Alabama, 2021
- Best Competitive Paper, National Conference in Sales Management, 2019
- James D. Nabors Instructional Excellence Award – University of Alabama, 2018
- Best Competitive Paper, National Conference in Sales Management, 2018
- American Marketing Association Sales SIG Excellence in Research Award, 2017
These accolades underscore Doctor Hochstein’s significant contributions to the field of marketing and his dedication to excellence in academia.
